Now *this* is how you promote an art gallery...

April 26, 2014  •  Leave a Comment

WHAT A MUSEUM DID TO ATTRACT VISITORS...... 
The Rijksmuseum in Holland had an idea: 
Let's bring the art to the people and then, hopefully, they will come to see more - at the museum.
They took one painting of Rembrandts from 1642, "Night Watch" and brought to life the characters in it, placed them in a busy mall and the rest you can see for yourself! 

The slogan 'Our Heroes are Back' is used to announce that, after an absence of one decade, all major pieces in the Rijksmuseum's collection are back where they belong. This is what happens when they suddenly emerge in an unsuspecting shopping mall somewhere in The Netherlands. With the support of main sponsor ING, entrance to the museum is free on the 13th of April from 12:00 to 00:00.

"This Flashmob recreates Rembrandt's Night Watch. It's considered one of the most famous paintings in the world."
Keywords: Flash Mob, Night Watch, Rembrandt, Rijksmuseum

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